Is your product underperforming? Struggling to convert?
Most teams struggle because they don't realize they have a design problem. The UX is unclear, the value is hidden, and adoption stalls.
I help startups uncover the friction, clarify the experience, and design systems that actually move the needle.
Unlike most designers, I’ve shipped AI products from 0→1 and survived two full redesigns, scaling, acquisition, agentic UX, and real users.
I know what works, what breaks, and how to get traction fast.
Through strategic audits and short, high-impact design sprints, I bring clarity, confidence, and adoption.
My process turns messy product problems into clear, monetizable solutions, with you in the loop.
AI Adoption Audit
A fast, high-signal diagnosis of why your product isn't getting adopted. I walk through your onboarding, core flows, and AI interactions as a real user, mapping exactly where trust breaks down, where users drop, and what to fix first.
• Written Adoption Report with prioritized recommendations
• UX and workflow teardown across onboarding, core flows, and AI interactions
• Friction mapping across clarity, trust, and cognitive load
• 60-minute walkthrough call
$5,000 · 1 week
AI startups with flat activation, high drop-off, or an unclear value proposition.
AI ADOPTION SPRINT
Redesign of 1 to 2 key workflows identified in the audit. Could be onboarding, a core AI feature, activation flow, or trust and transparency mechanisms. Delivered implementation-ready so your engineering team can build from it without questions.
• Discovery and friction-mapping session
• Redesign of 1 to 2 key workflows
• Annotated Figma designs with implementation specs
• Exact microcopy for every interaction state
• Loom walkthrough of the full handoff
Two weeks of async support after handoff. Developer questions answered, implementation reviewed, anything built incorrectly flagged before it goes live.
$12,500 · 2 to 3 weeks
$15,000 · 4 to 5 weeks with implementation support
Startups ready to act on audit findings, or teams that already know what's broken.
EMBEDDED DESIGN PARTNER
Senior design thinking in your corner, ongoing. Not just execution hours but a strategic partner who knows your product, your users, and your roadmap. The scope is set together at the start of each month based on where you need the most leverage.
• ~80 hours per month
• Weekly syncs
• Input across multiple workstreams simultaneously
• Roadmap and prioritization strategy
• Continuity that compounds over time
$14,000/month · 3-month minimum Rolls month-to-month after the minimum with 30 days notice to cancel.
Post-sprint teams who want to keep momentum. Startups without a senior designer who need one without the full-time hire. Anyone who knows one sprint won't be enough.
DIGITAL GROWTH AUDIT
I walk your entire digital experience as a real customer, site, checkout, loyalty program, post-purchase flow, and find exactly where you're losing people who were ready to buy. I also read your analytics so you finally understand what your own data has been telling you.
• Customer journey walkthrough across all digital touchpoints
• Full analytics review of funnel drop-off, conversion by page, and traffic patterns in plain language
• Competitive benchmark against 2 to 3 best-in-class brands
• AI opportunity map showing where personalization or automation could drive more revenue
• Written Growth Report with prioritized action list
• 60-minute walkthrough call
$5,000 · 1 week
Consumer brands with strong brand awareness but flat conversion or repeat purchase.
GROWTH SPRINT
Redesign of 1 to 2 key workflows identified in the audit. Could be checkout, product discovery, loyalty UX, or an AI-powered feature. Delivered implementation-ready so any Shopify developer can build from it without questions.
• Discovery and friction-mapping session
• Redesign of 1 to 2 key workflows
• Annotated Figma designs with Shopify-specific implementation notes
• Exact microcopy for buttons, empty states, and guidance copy
• App recommendations with reasoning
• Loom walkthrough of the full handoff
Two weeks of async support after handoff. Developer questions answered, implementation reviewed, anything built incorrectly flagged before it goes live.
$12,500 · 2 to 3 weeks
$15,000 · 4 to 5 weeks with implementation support
Brands ready to fix what the audit identified.
AI EXPERIENCE DESIGN
For brands ready to invest in AI but not sure where to start or what good looks like. I identify the highest-impact AI opportunities for your specific customer and design how they should feel, behave, and integrate, so what gets built actually works for your audience.
• AI opportunity identification and prioritization
• Interaction design for 1 to 2 AI features
• Conversation flow design for any assistant or chatbot
• Vendor shortlist with pricing and pros and cons
• Integration specs for Shopify, email, and customer data platforms
• Prompt templates written in your brand voice
• Loom walkthrough of the full handoff
Two weeks of async support after handoff. Developer questions answered, implementation reviewed, anything built incorrectly flagged before it goes live.
$18,000 · 3 to 4 weeks
$20,500 · 5-6 weeks with implementation support
Brands that want to move beyond basic e-commerce and use AI to create a more personalized, culturally resonant customer experience.
EMBEDDED DESIGN PARTNER
An ongoing senior design partner for your digital experience. Growth, retention, and AI work can all happen within the same engagement with no need to scope individual sprints for every problem. The scope is set together at the start of each month based on what matters most right now.
• ~80 hours per month
• Weekly syncs
• Input across growth, retention, and AI workstreams
• Shopify implementation support
• Continuity that compounds over time
$14,000/month · 3-month minimum Rolls month-to-month after the minimum with 30 days notice to cancel.
Brands that want to keep momentum post-sprint. Founders who need consistent design thinking without a full-time hire.